Trend Trifecta 3:
THE GROWING APPETITE FOR EATERTAINMENT
IMMERSIVE DINING & EXPERIMENTAL CONSUMPTION
Consumers are increasingly seeking unique and immersive dining experiences that go beyond just eating. Whether it's dining in the dark, themed pop-up restaurants or interactive food experiences, people are craving novelty and experiences that engage multiple senses.
Nearly 60% of consumers—especially men, Gen Z, millennials and high-income earners—indulge in premium or unique dining experiences at least once a year, according to Datassential.8
The rise of social media also fuels this trend, as consumers are eager to share standout culinary moments that offer not only great taste but also a memorable experience. Fifty percent of consumers learn about new dining experiences on social media.8
EXPERIENCE-DRIVEN CONSUMERISM & SOCIAL SHARING
Consumers, particularly younger generations, are driven by the desire to share experiences that feel special or exclusive on social media.
Marketing is evolving to focus less on product features and more on the experiences brands can offer. Brands are now focusing on creating experiences that spark joy, surprise and shareability, which can be amplified through social media platforms.
Topgolf offers sprawling venues that combine high-tech golf games with food, drinks and music and include promotions for parties and events of all sizes.
Whip Up the Wow
What Consumers Crave8
LIVE ENTERTAINMENT
CULTURALLY SPECIFIC DINING
DINNER THEATER
TABLESIDE PREPARATION
BRANDS CAN SERVE UP EXPERIENCES THAT ARE SHAREABLE AND MEMORABLE
As consumers seek more from dining out, food brands can capitalize by creating experiences that go beyond traditional meals. These could include limited-time themed menus, immersive culinary events or partnerships with influencers to create experiences that feel exclusive and Instagram-worthy. The intersection of experiential dining and experience-driven marketing will encourage consumers to not only engage with the brand but actively share and advocate for the experience, making it a key part of their personal narratives.
The Pinstripes restaurant-bar chain brings together a bistro-style menu, bowling and bocce ball in an eatertainment extravaganza that also offers private events and catering.