understanding operator needs

THE TRADE SHOWS MUST GO ON

Three-quarters of operators attend trade shows/conferences. Consider prioritizing trade show engagement, especially through product demos, tastings, and trend-focused presentations. Targeting full-service restaurants, noncommercial operators, and higher-volume or multi-location sites with tailored experiences can maximize impact and strengthen supplier relationships.

TOP ATTENDANCE

Distributor trade shows draw the most operators (45%), especially noncommercial (63%) and locations under $1M in sales per location (53%). Full-service restaurant operators are far more likely to attend than those in limited-service (49% vs. 34%).

Large trade shows also attract strong attendance (41%), led by operators in commercial locations (44%), restaurant chains with 10+ locations (52%) and those in higher-volume operations regardless of industry (44%).

What provides the most value at trade shows for attendees?*

Product demos/tastings:

Trend insights & market data:

Peer connections:

One-on-one meetings with suppliers:

*Data is inclusive of operators who are currently attending trade shows.