understanding operator needs

FRONT-OF-HOUSE BRANDING & PROFIT POTENTIAL

Is there profit potential in front-of-house product branding? It appears so!

FOH branding is mostly limited to a few categories, leaving profit potential untapped. It’s used in at least one category by 75% of commercial operators, versus 56% of noncommercial.

COMMERCIAL

Cold Beverages

50% brand in FOH

81% report notable profit

Only 25% upcharge

Cake/Cookie-Like Desserts

24% brand in FOH

69% report notable profit

Only 32% upcharge

NONCOMMERCIAL

Cold Beverages

34% brand in FOH

56% report notable profit

Only 12% upcharge

Hot Beverages

28% brand in FOH

70% report notable profit

Only 25% upcharge

NOT CHICKEN FEED: AN UPSIDE TO NO UPCHARGE

Only 16% of restaurants promote poultry and meat in FOH, but 90% of those see notable profits — despite just one-third adding an upcharge.