understanding operator needs
FEED THE NEED FOR FOODSERVICE CONTENT
Nearly all operators are interested in foodservice content, but the topics they prioritize vary by industry. Understanding these differences helps target content where it’s most relevant. For example, lean into trend and inspiration-led menu development for noncommercial audiences, and prioritize operational efficiency, menu optimization, and practical social/consumer playbooks for commercial.
KEY
TOTAL %
COMMERCIAL %
NONCOMMERCIAL %
Culinary Trends
0%
0%
0%
Labor-Saving BOH Tips
0%
0%
0%
Leveraging Social Media
0%
0%
0%
Culinary Inspiration
0%
0%
0%
Adding New Menu Items
0%
0%
0%
Optimizing Current Menu
0%
0%
0%
Consumer Insights
0%
0%
0%
*Bolded numbers indicate a significant difference between industries.
FOOD FOR THOUGHT
- Those 50 years of age or younger have a higher interest in AI technology foodservice content (38%) than those over 50 (22%).
- The least sought-after resource is case studies.